Consumers are becoming more aware of the true cost of fast fashion. Hopefully this film will bring this topic to the attention of more people. Behind the beautiful photography of many fashion brands is often a supply chain that relies on factories with deplorable working conditions. The disconnect between the brand image and the heart breaking reality in overseas factories is the subject of the film The True Cost. See it if you can!
For the past ten years Escama Studio has wanted to shoot lifestyle photography in Brazil but we could never get it off the ground. Socorro, Sandra and I talked about lifestyle photos (argued about lifestyle photos) for years but we were not going to do it if we couldn't do it right. Then all of a sudden our dream became a reality. Earlier this year Socorro's son, Daniel introduced us to a young, up-and-coming Brazilian photographer named Cadu Andrade and we realized that we had a great opportunity to present our products and Brazil in a way that most people had not seen before. Through his lens Cadu is able to capture the feeling and energy of modern, urban Brazil. He is constantly on the move, shooting skateboarders, heavy metal bands and he's gaining recognition for his work in his hometown of Brasilia and beyond. This is his first foray in fashion lifestyle photography and we are proud to share a few of his photos here. We look forward to our next photo shoot with Cadu. For more images here is Cadu's photo stream, Scroll to the bottom of this blog post to read Cadu's bio (or click here to read his bio on the Escama Studio site).
My name is Cadu Andrade - a young and passionate photographer working in Brazil. I graduated from UNIP 2011 in Marketing and Advertisement and that is when I fell in love with photography. I currently work in the music scene and was recognized in 2012 as one of the best photographers in Brazil by the “Fotografe uma Idéia” magazine. In addition to shooting local musicians, I am also partner-founder of the video production company “Skull Foto em Movimento”, acting as a producer, director and photography manager.
Meu nome é Cadu Andrade – um jovem e apaixonado fotógrafo que trabalha no Brasil. Sou formado em Marketing e Propaganda pela faculdade UNIP em 2011, onde nasceu meu amor pela fotografia. Trabalho atualmente como fotógrafo na área musical, sendo eleito em 2012 um dos melhores do Brasil pela revista “Fotografe uma Idéia”. Além de fotografar as bandas da cena brasiliense, sou também sócio-fundador da produtora de vídeos “Skull Foto em Movimento”, atuando como produtor-diretor e diretor de fotografia.
In the effort of aiding neighborhood revitalization, Urban Air Market is hosting a summer night block party complete with local art, indie fashion, accessories and home décor, food trucks and live music, in partnership with the Lower Polk Art Walk.
Here's what's in store if you come....
SUSTAINABLE POP-UP OF LOCAL BRANDS: Apparel by Oaklandish, Escama Studio, SKUNFUNK USA, Synergy Organic Clothing, Indosole, Vital Hemp, and Pop Outerwear; accessories by Compass Rose Designs, Salty Fox, and Yes and Yes Designs; home and stationary by type.lites,b-spired, and Coffee and Cream Press; and more!
And of course FOOD, MUSIC, and everything else that you'd expect at a block party. See you there......
Looking back over the past ten years, one milestone is particularly memorable; the actress and eco advocate, Daryl Hannah contacted the Studio (or should I say her people did) and requested a dress made of pop tops. She was heading to Venice, Italy for the Blade Runner Redux film release at the Venice Film Festival and wanted a dress that would emphasis her commitment to environmental issues. It was a big deal. Blade Runner, best movie ever made, Venice, gotta look good in Italy under any circumstance. We needed to make it happen. I remember frantically calling Brazil to ask Socorro if the artists could possibly get a dress made and shipped to LA within 10 days. The artists heard the news and flipped out -- they were all very familiar with Daryl Hannah. For all of the artists, it was the film 'Splash' that rocked their world. They were amazed that Daryl Hannah knew what they were doing and recognized their work. It was a bit surreal for all of us. 10 days later the dress arrived in time in LA and Daryl flew out to Italy and ended up wearing it at the Venice Film Festival. We found some images from the Internet and shared them with the artisans and everyone got a great deal of satisfaction from it. This happened many years ago but we still remember. From all of us at Escama Studio Thank you Daryl Hannah!
Darryl Hannah at the Blade Runner Redux release at Venice Film Festival
Daryl also wore the dress for a photo shoot in Delta In-Flight Magazine.
The film Splash was huge in Brazil. The artisans were crazy for Daryl Hannah.
We recently came across the story of Oliberté, an up-and-coming brand of footwear that is manufactured in Addis Ababa, Ethiopia. I think their story is interesting because of the choices that they took with their manufacturing and their brand. They started in 2009 and partnered with ethical local factories that they had vetted. When their business outgrew these partnership, Oliberté didn't do what other companies do -- i.e. move production from Argentina to China etc -- rather they opened their own manufacturing facility in Addis Ababa. According to their website, Oliberté is now the world's first Fair Trade Certified footwear, having been certified by auditing teams based in Ethiopia from Fair Trade USA. The shoes look cool but as a bag maker, we are particularly keen on the bags that they make. It's a cool company with a great story that's told beautifully in their online video. We wish them big success with their endeavors. Check out their line
There was a very nice article in today's LA Times about Brie Fainblit, a Palmdale teenager who put her creativity to work to make a prom dress out of pop tops. It's a very sweet story, Brie doesn't have much in the way of money but she has a vision and creativity and this is what matters.
Escama Studio's bags also come from an environment where money is scarce but creativity is abundant. It's from this type of scarcity that brings forth creativity. We hope that Brie's dress is a smash hit at the prom this weekend. And Brie -- if you're out there -- we just wanted to let you know that we've referred a Canadian named Al over to you -- he wants a gig bag for his bass guitar and we hope that he finds you. Send us an message, we'd love to hear from you. Who knows.....maybe we could collaborate! :-)
Read the LA Times article here.