After 20 years, we've come to accept the fact that very few people in the known universe can understand or pronounce the name of our company. “Escama?" “What's that?" For English speakers, no one knows what this word means, it doesn’t conjure up any visual association. So, what does it mean?
'Escama' is a Portuguese Word
‘Escama’, pronounced es-KA-ma, means ‘fish scales’ in Portuguese. We know, it’s pretty weird to name a brand of handbags ‘fish scales’. But not really…
Fish Scales (and other scaly things)
We chose the name Escama because – from a Brazilian perspective – it is a spot-on description of the purses. The bags have the same silvery glint and suppleness of the scales on a giant fish. The choice of the word ‘Escama’ in Portuguese was also deliberate -- it's the language of Brazil, the place where our handbags are made.
The Meaning of 'Escama Studio'
The shiny 'scales' of our purses, created from supple layers of up-cycled pop tabs, made us feel that the word Escama was a fitting name. But why did we add the word 'Studio'?
Escama is Chain Mail
The bags do, in fact, look like chain mail. So many people see the visual connection between Escama bags and chain mail that I've grown accustomed to hearing the word spoken over and over, not only in English but even in other languages (i.e. Russian = ‘Kolchuga’!! ). Chain mail has a cool appearance and we love the look -- not the real chain mail of medieval battle -- but the chain mail of fashion. One part Joan of Arc, one part disco ball, the glam chain mail collections of Gianni Versace, Alexander McQueen, and Paco Rabanne are show stoppers!
What associations do you have when you see an Escama purse? We'd love to know!
This blog post is dedicated in loving memory to Draco. 'Good night sweet princess'